An app called Let’s Go Fly is available free today as part of Cirrus Aircraft’s pitch to sell personal airplanes starting with Apple Vision Pro demos.
The sales team at Cirrus now carry Vision Pro headsets to show potential buyers the short immersive film made with Blackmagic immersive cameras, with the project representing a new sales tool to help in selling luxury personal aircraft.
Cirrus’ sales personnel are all pilots themselves and will fly to local airports to meet with potential buyers and show off planes, which can cost over a million dollars to buy. Potential customers and aviation fans can now wear the headset to get a good look at the aircraft in 3D as it appears on the ground, in the cockpit and in flight from the outside with views captured by the immersive cameras.
“If you can actually give somebody a real experience that creates an emotional impact, they start to understand…[this] is a thing that people do every single day,” said Cirrus Media Development Director Anthony Bottini on the Good VR Podcast. “We have this huge amount of people out there in the world that could afford to and do have the right mission to be able to do this, but they’ve just never been inspired. Or we’ve never contacted them the right way. And so where we’re coming from as an airplane sales organization, is we’re kind of limited to the airport, many times the first point of contact that a potential customer will have with our aircraft, or with our experience, is looking through a barbed wire fence on the edge of an airport, and that’s not a great way to start a conversation. And so what we’ve done here is we’ve deployed Vision Pros across our global sales team with this app that includes an immersive film and everything else. And we’re hoping what we’ve just given them is the ability to bring a strong, impactful, emotional flying experience outside of the airport for the first time ever.”
Bottini spoke with me for about 20 minutes for the podcast about their early attempts to move people to have that emotional experience. I’ve tried the Let’s Go Fly app and the immersive film delivers an experience reminiscent of Soarin’ Over California while conveying the vibe of flying a Cirrus plane.
